Why Buy From Flatirons?


Family owned for over 50 years

Flatirons Imports is family owned and operated and is part of the same family doing business in Boulder since 1954.

Award winning Service

Flatirons Imports is an award winning dealership:
-Voted "Best Car Dealer" by the Boulder Daily Camera readers 8 of the last 10 years.
-We are the only Acura dealership in Colorado to be awarded the Precision Team Award
A prestigious award for service and sales excellence, from Acura three years running.

Highest Rating by the BBB

Flatirons Imports carries an "A +" rating with the Better Business Bureau

We make life easy

Available Loaner Vehicles as well as Courtesy Shuttle.

Visits are comfortable

Free Wi-Fi, refreshments including gourmet coffee and fresh cookies in our waiting area.

We are involved in the community

Our Community involvement.  We are involved the following and more!
MESA, Boulder/Fairview High school, CU Athletics, North Boulder Classic, Canine Classic, Boulder Film Festival, United Way

Our technicians are some of the best

Home to several Master Technicians with over 20 years experience, including the top rated ASE certified Subaru technician in the country.

Our sales force is dedicated to you

Average tenure for our sales force is 11 years.

We have lots of affordable options

Largest Pre-Owned inventory in Boulder County

We care about you

Pleasant and Relaxed Atmosphere with a low-pressure sales approach