The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Flatirons Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Canine Classic
Boulder High School, Fairview High School, YMCA
Circle of Care, CU Athletics, Moving to end Sexual Assult, Eldora Ski Resort, Harvest of Hope

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Flatirons Subaru

Flatirons Subaru & The LSS  –  Beth M

Flatirons Subaru & The LSS

On July 12, 2018, Flatirons Subaru partnered with The Leukemia & Lymphoma Society to deliver blankets to Rocky Mountain Cancer Centers location in Boulder, Colorado. While the volunteers could not directly interact with thepatients, they did get to meet Quigley, the Rocky Mountain Cancer Centertherapy dog, who happily posed with a blanket.

Above and Beyond...thank you Fred!  –  Annie B

Above and Beyond...thank you Fred!

Here's the story--We leased a brand new Subaru Outback in December in Boulder Fred Rudd was our salesman. Our interactions with him were always very friendly and enjoyable. We hadn't been in touch since we finalized the lease until last Friday, Feb 2, when about an hour before we were to pack up the car and head out to a long-planned ski trip, my husband went to go run a quick errand and the car was completely dead. Unsure what to do, he called me. I was working and told him to just call Fred because I couldn't remember how to connect with our roadside service. He did, and within 20 minutes Fred personally came to our house and jumped our car! How's that for service, ehh? And why had the car battery died? Not sure. We actually think it might be a bigger problem because two days prior we lost complete control of the radio/navigation/app/etc panel. Regardless, Fred provided absolutely outstanding service.

Great Service - Thanks!  –  Michael W

Great Service - Thanks!

The end of May, 2017, the primary belt snapped in our Outback. I called and talked to Jason, who said the next available appointment was on the order of two weeks, but if i could bring it in and leave it the next day, he'd see if he could work it in. I did, he did, and it was fixed by 3:30pm. I've yet to have a bad experience with Flatirons service; this was special

Subaru & LLS Deliver Blankets to Cancer Patients  –  Beth M

Subaru & LLS Deliver Blankets to Cancer Patients

Flatirons Subaru, in partnership with the Leukemia and Lymphoma Society, participated in a “Share the Love” campaign to help blood cancer patients at Rocky Mountain Cancer Center - Boulder. Team members from Subaru, LLS and RMCC - Boulder donated 80 warm, fuzzy blankets with care cards and messages of hope from the community. They also delivered 10 care kits to younger patients so the children could draw, do crafts and break away from hospital life. The program is a great way for LLS and Subaru to connect with local hospitals and help blood cancer patients. “It was a rewarding experience to be able to brighten the patients’ day and wrap them in love by providing the Subaru blankets! The cancer journey is tough, so to lift their spirits is a wonderful feeling,” LLS Sr. Campaign Director Beth Muehlethaler said.

Flatirons Subaru Partners in Care  –  Paula D

Flatirons Subaru Partners in Care

We are honored and grateful for the generous support provided to There With Care from Flatirons Subaru and their heartfelt team. Together, they have eased the burdens for families with critically ill children during a fragile time in their lives, giving them more time with it’s needed most. They have helped in many ways including: PROGRAM SUPPORT-They have provided a car to There With Care to make deliveries of groceries and needed items to support the family during their crisis. VOLUNTEER-They have volunteered regularly at our Team Chop, where volunteers prepare foods for families that can be easily reheated after long days in the hospital. COMMUNITY OUTREACH-They have promoted our mission and partnership through on-line media, website, social media, newspaper, television ads and signage on the dealership floor. IN-KIND DONATION-They have provided a donation of a vehicle for a There With Care family to ensure they can get their young son who is critically ill to treatments. SPONSORSHIP-They have provided event title sponsorship to help underwrite the cost of the annual signature event and golf tournament, that helps raise nearly one-third of the annual revenue allowing more resources to directly help the families. DONATE FINANCIAL SUPPORT-They have included There With Care in their Share the Love campaign, helping to raise awareness about the organization and to provide support for the programs with a generous gift of $60,000.

Flatirons Subaru Supports Circle of Care Project  –  JOAN R

Flatirons Subaru Supports Circle of Care Project

This is our second year in supporting the Circle of Care Project. The founder, Joan Raderman, has been a Flatirons customer for many years and when it came time to choose a local charity, she was our first choice. Joan uses her Subaru to assist the elderly in attending the theatre and the arts. The $10,000 she received has gone a long ways in helping even more clients. This picture really says it all.

Flatirons Subaru Proudly Supports Teen Safety  –  don s

Flatirons Subaru Proudly Supports Teen Safety

Every year, Flatirons Subaru gives away a used car during the, "After Prom" party at the 2 local high schools. This encourages students to stay at the prom, overnight, rather than attend parties outside of the school and risk driving tickets or underage drinking dangers. A name is pulled at the party and a student actually wins a car! It has become a huge tradition and we try to find a "fun" car that a high school student would love to drive.

Flatirons Subaru Sponsors Moving to End Sexual Assault  –  LORA B

Flatirons Subaru Sponsors Moving to End Sexual Assault

Flatirons Subaru has been the major sponsor of MESA, Moving to End Sexual Assault, for the past several years. MESA's mission is to end sexual assault and the suffering it causes in our community. The largest fundraiser for Mesa is the annual Canine Classic, a 5K run/walk, dog friendly event, with all proceeds going to MESA. We look forward to this fun event every year and the community continues to make this a bigger and bigger event. Flatirons Subaru is proud to be part of this outstanding charity.

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