The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Flatirons Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Canine Classic

Boulder High School, Fairview High School, YMCA

There with Care, CU Athletics, Moving to end Sexual Assult, Eldora Ski Resort, Harvest of Hope

Did Flatirons Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Flatirons Subaru

Subaru and Flatirons Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Rise Against Suicide + Flatirons Subaru = 💙💙 - Jenna C

For the second consecutive year, our signature fundraising event, our EMERGE 5K has been disrupted by Covid-19. Flatirons Subaru has again teamed up with Rise Against Suicide to help give youth hope throughout the greater Boulder County area. They not only were the principal sponsor of our virtual 5K, they opened the dealership early on a Sunday morning to broadcast a video of our opening ceremony! Their dedication to preventing youth suicide is heartfelt and they continue to be a fantastic community partner. We are grateful for their partnership in raising awareness and funds to provide therapy to at-risk youth.

Rise Against Suicide + Flatirons Subaru = 💙💙

Flatirons Subaru supports the Canine Classic - Lindsey B

Flatirons Subaru provided the main sponsorship for Moving to End Sexual Assault’s (MESA) Spring fundraiser, the Canine Classic. The Canine Classic is a 5K run or walk where participants are encouraged to complete the 5k alongside their dogs. MESA is the sexual violence resource center serving Boulder County. MESA provides support and services through a 24-hour hotline and text line, victim advocacy, group therapy, sexual violence prevention education, and custom trainings within the community. Through Flatirons Subaru’s generous support, MESA raised over $12,000 to support our services. Since the Canine Classic in April, MESA has served 340 individuals through the hotline and text line and provided over 50 survivors with ongoing advocacy support. One recent survivor stated: “I felt so much better having talked with an advocate. I know the next steps to take and know that I have support. I’m grateful this resource is here.” Thank you, Flatirons Subaru for supporting MESA’s mission and reach in the Boulder community.

Moving to End Sexual Assault (MESA)
Flatirons Subaru supports the Canine Classic

Caring for our Community with There With Care - Olivia A

There With Care is so grateful to partner with Flatirons Subaru to provide care and comfort to families facing a child’s critical illness. Through event sponsorships, the Subaru Share the Love campaign, volunteering, and so much more, the support from Flatirons Subaru ensures that hundreds of families a year receive essential food, transportation assistance, and supplies during a medical crisis. In the face of a pandemic, their support never wavered, and that support was crucial in serving a record number of 720 families in 2020. The team at Flatirons Subaru are not just supporters – we consider them part of the There With Care family, working with us every step of the way to bring love and care to local families and helping them feel supported during an incredibly difficult time.

There With Care
Caring for our Community with There With Care

Flatirons Subaru has the heart of a Buffalo! - Lisa V

Buffs4Life is a non-profit of University of Colorado alumni athletes helping other alumni athletes in need, with a emphasis on mental health and suicide prevention. Our mission is simple...BUFFS HELPING BUFFS! We can't think of a more perfect partnership in the Boulder community than Flatirons Subaru. Without their support, our annual Fun Run, the Kyle MacIntosh Memorial 5K, would not happen. There is never a hesitation when it comes to supporting this event or Buffs4Life in general. Flatirons Subaru truly has our appreciation and the heart of a Buffalo!

Flatirons Subaru has the heart of a Buffalo!

Book Delivery at Sanchez Elementary School - Scott C

As part of our Subaru Love Promise and the Subaru Loves Learning program, Flatirons Subaru dropped off 200 books for the students at Sanchez Elementary School in Lafayette last week. The students were so excited! #SubaruLovePromise #SubaruLovesLearning

Book Delivery at Sanchez Elementary School

Second Wind Fund of Boulder County Emerge 5K - Morgan C

We are proud to be the title sponsor for the Second Wind Fund of Boulder County - Emerge 5K race on May 3rd. All money raised from Emerge 5K, SWFBC matches uninsured or underinsured children and teens who are at risk for suicide with local, licensed therapists, helping cover the cost of therapy. In March, the Colorado Department of Human Services Office of Behavioral Health reported a nearly 50% increase in calls and texts to its crisis hotline compared to 2019. The hotline staff estimated 60% of calls in April were regarding the coronavirus.- A HUGE thank you again to all of you who participated in yesterday's virtual Emerge 5K presented by Flatirons Subaru!!! The turnout we had across the country and across the world was unbelievable! We are truly touched by your support of our mission to get help for children and teens are at risk for suicide. We loved seeing all of your pictures, the costumes, the different locations, and all those Subarus! We really did come together as a community, and that's something to feel pretty proud of - especially in a time where a sense of community can be kind of difficult to attain.

Second Wind Fund of Boulder County Emerge 5K

Blanket Delivery - Attention Homes - Brian S

Through the Subaru Love Promise, Subaru and its retailers will be donating 50,000 blankets to nearly 600 local homeless shelters across the country in recognition of National Homeless Youth Awareness Month. More than 500,000 Americans experience homelessness each night, and as we enter the season of giving and nights get colder, Flatirons Subaru is supporting Attention Homes to help people in need this winter (especially during this current snowstorm). #SubaruLovesToHelp #SubaruRetailersLoveToHelp #FlatironsSubaru #Boulder #Colorado #Subaru

Blanket Delivery - Attention Homes

Flatirons Subaru is saving animals’ lives - Lindsay S

The partnership between the Humane Society of Boulder Valley and Flatirons Subaru saves the lives of thousands of homeless animals in our community and supports pets of families experiencing the financial impacts of COVID-19 – so that pets and people can stay together. Flatirons Subaru’s title sponsorship of HSBV's annual fundraising events and the Subaru Loves Pets adoption event touches the lives of 6,500 shelter animals while providing thousands of pounds of pet food, discounted veterinary services, and emergency boarding to pets families facing a medical or housing crisis – critical services during COVID times. When the animals have a need, Flatirons Subaru is always there. The team at Flatirons Subaru are key partners in our critical work to protect and enhance the lives of companion animals by promoting healthy relationships between pets and people. We are so grateful for the incredible care they make possible for both animals and people – they continue to strengthen our community with their generosity and compassion.

Humane Society of Boulder Valley
Flatirons Subaru is saving animals’ lives

new employee Kyle Augustin - Kyle A

Kyle was a new employee at the Flatirons dealership when we purchased our new car. While I had previously owned another Forester I wanted something that had more leg room in the back seat. That is when he promised if we could come and look they had been totally redesigned and I would be surprised. So we went and looked at several other dealerships and talked about many aspects and still not sure what we wanted. So on the next Saturday we went and dove several of the cars, a Forester, Ascent, & Outback. We both loved the way the outback handled and all the fun new features on the Outback. Kyle truly made the purchasing so easy and was always very patient with us as we asked to drive several different vehicles. Kyle took extremely good care of us and walked us back to finance and had communicated to finance ahead of time so that part was easy. We would go back to Flatirons and recommend Kyle for any of our friends.

new employee Kyle Augustin

Project Supertraining & Flatirons Subaru - Will D

The Project Supertraining mission is to provide athletes with sporting events as a means to exercise philanthropy. Project Supertraining offers a unique, monthly training ride for recreational and elite level athletes. This is the only fully supported training ride in the country from start to finish that’s by recommended donation of $20. Because of Flatirons Subaru’s partnership with Project Supertraining, 100% of the donations go to charity. Each month, these donations benefit a different local nonprofit organization. The ride doesn’t ask much from participants, which allows Coloradoans to come from near and far month after month. This is truly a well organized, grassroots level event that’s become a staple for the endurance community in Boulder, CO - the mecca of training grounds for the USA’s best athletes! Last year we raised about $15,000 for local charities, and, with help from Flatirons Subaru, Project Supertraining looks forward to building more events in 2020 and continue supporting nonprofits like There With Care, Second Wind Fund, and Safehouse Progressive Alliance for Nonviolence, Pedaling Minds, Davis Phinney Foundation, etc…The Supertraining ride began with a small group of committed riders convening once a month, offering a $20 donation for the beneficiary nonprofit. When Flatirons Subaru began hosting the ride with its larger facilities, the ride blew up to host as many as 200 riders!Athletes enjoy complimentary coffee and handmade Belgian wafels by Vafels before the ride. A Subaru Outback provided by Flatirons Subaru as the support vehicle outfitted with 25 gallons of water and all the endurance nutrition you could ask for. The ride is challenging - up to 200 kilometers in distance depending on the season and weather - Supertraining welcomes everyone from weekend warriors to the best riders that compete in Grand Tours like the Tour de France, Vuelta a Espana and Giro d’Italia. Supertraining is not for the faint of heart. It’s a gran-fondo type of event, but with a low barrier to entry. Following the ride, Flatirons Subaru welcomes riders to stretch out and relax with a catered lunch - a true expression of community support on a Sunday afternoon when auto retailers typically close their doors.One of the benefits of this ride is that it makes an often and otherwise daunting Car Dealership a comfortable and hospitable place for the Boulder community. Flatirons Subaru has become the go-to spot for the group ride, a networking place for cycling enthusiasts in a low pressure atmosphere that doesn’t push a sales agenda. I love hearing from athletes how appreciative they are of Flatirons Subaru’s help - especially when they say “I bought my car from them BECAUSE of the Supertraining ride,” which came Lia E., a frequent participant in the Supertraining ride and Boulder resident. Many thanks to Subaru as always. Big things for 2020!!

Project Supertraining & Flatirons Subaru